By Ellen F. Brown
Margaret Mitchell's Gone With the Wind: A Bestseller's Odyssey from Atlanta to Hollywood offers the 1st entire evaluation of the way this iconic novel grew to become a global phenomenon that has controlled to maintain the public's curiosity for seventy-five years. a number of Mitchell biographies and several other compilations of her letters inform a part of the tale, yet, formerly, no unmarried resource has printed the total saga. This wonderful account of a literary and pa tradition phenomenon tells how Mitchell's ebook was once built, advertised, allotted, and in a different way groomed for fulfillment within the 1930s—and the savvy measures taken given that then via the writer, her writer, and her property to make sure its longevity.
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Extra info for Margaret Mitchell's Gone With the Wind: A Bestseller's Odyssey from Atlanta to Hollywood
Sixteen Cole directed the construction division to right what may were an embarrassing oversight: “You should be yes it isn't passed over, won’t you? There will be trouble—that is the lady’s husband. ”17 satirically, some of the most major parts of the ebook in years yet to come will be a characteristic that many readers ignore—the copyright web page. All books released within the usa comprise an announcement indicating the yr the amount is released and registered for copyright defense with the Library of Congress. Macmillan went extra in its books and, for the sake of historic reference, pointed out the month of ebook as well as the yr so ebook buyers and creditors simply may perhaps establish first variants. 18 For long gone With the Wind, the 1st printing bore the notation “Printed may perhaps, 1936,” a connection with the book’s scheduled free up date. together with that one additional notice might change into a high priced and almost certainly catastrophic mistake, even though it'd be numerous years earlier than the entire results have been learned. On April 15, Macmillan obtained the scoop that Cole have been watching for: the Book-of-the-Month membership sought after long past With the Wind and could make the unconventional on hand to its readers that summer season, even though it had no longer but determined which month. 19 The membership provided Macmillan 10000 funds for the proper to post fifty thousand copies utilizing Macmillan’s printing plates, with a royalty of twenty cents consistent with reproduction on membership revenues past the preliminary order. there has been only one capture. Macmillan must hold up ebook of the publication till the membership might healthy the radical into its calendar of releases. a regular of all membership contracts, this provision ensured membership contributors acquired the most recent releases inside of every week in their visual appeal in bookstores. 20 the possibility of delaying the ebook used to be reason for crisis. Macmillan couldn't have the funds for to throw away the 10 thousand copies already produced bearing the might date yet frightened that having an erroneous date at the copyright web page may well pose an issue while it got here time to check in the book’s copyright. furthermore, the company had already spent a large amount of funds and effort selling the could unlock. Macmillan didn't savour the belief of ready indefinitely whereas the membership made up its brain approximately which month to distribute the publication. regardless of those hurdles, the money and exposure linked to the club’s supply have been too strong to go up. The may well free up was once canceled for either the yankee and Canadian variations of long gone With the Wind. As for the now flawed copyright date within the first printing, Macmillan made up our minds it's going to now not topic so long as the particular publication registered on the Library of Congress carried the proper date. 21 This assumption might end up to be improper, yet in the mean time all appeared good. The hold up even got here to be seen as a blessing in conceal since it gave Macmillan extra time to ramp up its advertising and for reviewers to learn the ebook. 22 Mitchell’s novel used to be now a assured bestseller.